Assistant Manager, Brand Engagement & Events - DFS91121055 in Hong Kong at DFS

Date Posted: 4/7/2021

Job Snapshot

Job Description

Support and drive the DFS marketing strategy to engage with our brands on unique activations and events.

Key Responsibilities:

• Proactively communicate the DFS brand message and marketing strategy to the brands
• Support the development of innovative, holistic initiatives with the brands to leverage the DFS brand positioning: Partner with the merchants and brands to develop marketing solutions that are relevant to our consumers and support sales
• Establish good working relationships with the DFS merchants and marketing teams of our brands
• Deliver marketing solutions through project management of the entire campaign cycle – working with the relevant parties (global Centers of Excellence, merchants, regional marketing teams, brand counterparts) in line with DFS brand guidelines
• Analyze campaign results and develop reporting / feedback loop with the merchants and brands
• Manage content transfer on a regular basis with the brands
• Team-up with all marketing team members to support the implementation of seasonal and ad-hoc DFS marketing initiatives
• Manage brand calendar of unique clienteling events, from proposal and ideation to execution
• Assist in the ideation and execution of key DFS eventing moments
• Liaise with external agencies on conceptualization and execution

Key Requirements:

• Proven experience in marketing and event management
• Basic knowledge in key facets of marketing
• Proven experience in building and maintaining sensitive relationships
• At least 3 years of marketing experience
• Bachelor degree or equivalent
• Experience in working in a fast-moving entrepreneurial environment
• Strategic, innovative: ability to think holistically in partnering with the brands in terms of all facets of marketing activities
• Strong communication skills and ability to establish close relationships with internal and external stakeholders
• Ability to establish credibility and trust
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Hands-on mentality
• Ability to react on specific brand needs
• Experience with negotiation, both internal and external
• Ability to deftly manage multiple internal and external stakeholders
• Exacting attention to detail