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Retail Marketing Manager - DFS588285 in Paris at DFS

發布日期 5/24/2019



In the frame of a grand-opening of the most looked forward department store in Paris, he/she has to create an ultimate Parisian shopping experience linked to the positioning of La Samaritaine. In the heart of Paris, la Samaritaine’s ambition is to become a must go destination for travellers and Parisians.

Key Responsibilities:

• Develop a calendar that promotes commercial activity throughout the year by implementing corporate operations and local actions.
• Design commercial operations that are in line with the marketing positioning of the store and allow La Samaritaine to stand out from its competitors
• Translate the storytelling on each commercial operation on all touch points by federating all activities (marketing, VM, merchandising, promotion, events, PR ...) to create an exceptional customer experience
• The Retail Marketing manager must ensure consistent and accurate customer proposition messages and innovative experiences that match DFS’s high level of luxury standards and are executed in an effective and timely manner.
• Working closely with Corporate and local Marketing team, develop the in-store marketing strategy based on specific business goals, marketing strategy, Parisian market environment, and consumer insights.
• Control and maintain marketing calendar for all events, projects, and deadlines for the store Assure that marketing calendar and activities remain focused on strategy and business objectives and activities/timing are coordinated to maximize efficiency and ROI.
• Communicate and maintain alignment with internal teams (marketing, creative, merchandising) while engaging and managing brands collaborations and events, local animations, in-store events, promotions and partnership activities.
• Develop and deliver briefs for Creative Team and ensure that projects are completed within timelines and budgets.
• Ensure that in store experience is accurate and complies with marketing and creative guidelines across all marketing materials and collateral.
• implement marketing KPIs, analyze and evaluate the effectiveness of marketing methods, channels, costs, and results with a focus on tracking performance and adjusting marketing program execution as required.
• Develop bottom up budget and marketing activities plan on yearly basis.
• Monitor and control budget

Key Requirements:

• Ideally Institut Français de la Mode (IFM)
• Work experience: 10 to 15 years of seniority in Retail Marketing, Fashion, luxury brands and retail (ideally department store)
• Fluency in English FOCUS ON FRANCE
• To succeed in the development of innovative commercial operations, the Retail Marketing Manager must have a perfect knowledge of French brands (fashion, luxury, accessories, beauty) and a real curiosity of what is happening on the Parisian cultural scene (art, music, theater, photo...) INTERNATIONAL MINDSET
• An open-minded spirit to work with Asian and American internally
• Corporate in Hong Kong
• Knowledge of international customers and worldwide retail organization.