AM/Manager, Digital Content Marketing (6-month contract) - DFS9112976 in Hong Kong at DFS

發布日期 2/18/2021



The ideal candidate has 5+ years of experience creating innovative digital marketing strategies and campaigns to drive customer acquisition/ lead generation and consumer engagement, as well as managing content marketing processes for our global website in multiple languages. This person reports directly into the Sr. Manager, Digital Content Marketing & Social within the Digital Marketing team. The Manager, Digital Content Marketing will work closely with internal and external business partners to execute digital and/or 360 campaigns across established and emerging platforms that drive online to offline traffic, conversion and spend. Also, would work closely with the offshore team (team of 6) for day to-day assignment tracking. A strong communication and organization skills are needed with the ability to managing online marketing and experience in content management systems. Tasks require a strong attention to detail and ability to work under tight deadlines.

Key Responsibilities:
Digital Campaign Planning and Management
• Implement key digital/360 marketing strategies to elevate the brand in the digital space through innovative and relevant strategies
• Deliver new concepts, ideas, technologies and themes to expand key digital metrics such as reach, engagement and conversion
• Manage relationships with outside agencies and other partners to implement both existing and new programs Project Management
• Lead day-to-day execution of all digital/360 campaigns; managing external vendors and internal teams to proactively keep ahead on timelines, deliverables and communications to ensure on-time and high-quality delivery
• Create and maintain project plan and timeline, ensure it stays updated and communicated across project stakeholders
• Provide transparent and accurate project status reports all along the different project phases
• Determine project scope, schedule, budget, change requests, create and implement project plans, identify key milestones, dependencies, and resources
• Provide guidance and mentorship to junior level team members, while managing and measuring their success in growth
• Understand the team work load and have the ability to propose scaling internally or externally Content management
• Manage digital content calendars, editorial and brand content for organization’s web presence
• Cross functional project coordination for existing business processes and new launches/roll outs planned for the Digital Team; cross functional teams to include company’s Marketing departments as well as external vendors
• Coordinate with web developers, translation agencies and marketing teams to ensure web content is represented as the business requires
• Data management, tracking, quality assurance and troubleshooting both on the back end (CMS) and front end (consumer facing)
• Ensuring the digital style guidelines are revised and up to date on any design or structural changes
• Manage the performance of external vendors and agencies Analytics
• Report on site KPI's and user trends
• Analyze the website performance with actions to improve traffic, time on site, email sign-up, etc
• Monitor competition and industry, providing analysis as needed
• Assist in monthly/quarterly aggregate reports; analyze data and identify areas of opportunity to recommend move-forward strategies

Key Requirements:

• At least 5+ years’ experience in web content management & digital project management demonstrating progressive career growth
• Prior experience leading the planning and execution of strategic digital projects and initiatives.
• Experience in team management, leadership and mentorship
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Experience with content management systems (Hybris will be a plus)
• Proven ability to build consensus and work effectively within a cross-departmental team
• Highly detail oriented – preferred perfectionists
• Experience and interest in luxury branding/marketing
• Knowledge of luxury products and brands
• Exceptional communication and organizational skills
• Excellent command in spoken and written English
• Proficiency in speaking and writing Chinese.
• Technologically savvy (requires working with Confluence, JIRA, Smartsheet, and Product Information Management)
• Proficient in Microsoft Word, PowerPoint, Excel, Adobe and Google products.
• Basic Adobe Photoshop skills (preferred but not mandatory)