Senior Marketing Manager - Watches, Jewelry & Accessories - DFS9112682 in Hong Kong at DFS

Date Posted: 7/26/2019

Job Snapshot

Job Description

Leverage the DFS brand positioning through innovative, holistic marketing initiatives with our brand partners – open-up the line of communication from marketing to marketing

Key Responsibilities:

• Proactively communicate the DFS brand message and marketing strategy to the brands and internal partners
• Derive innovative, holistic initiatives with brands to leverage the DFS brand positioning: Partner with brands to develop marketing initiatives that are relevant to our consumers and support sales
• Establish close relationships with the marketing teams of our brands, as well as key internal stakeholders
• Develop and manage seasonal / yearly marketing calendar for the category in close interaction with merchandising and brands (PR, digital, events, promotions etc.)
• Monitor execution of marketing activities according to brand guidelines (marketing functions)
• Central contact person for merchandising team and within marketing department for all merchandise related activities and requests
• Liaise with all marketing centers of excellence to maximize the impact of our brand partners
• Reporting / feedback loop to the brands on marketing activities
• Manage content transfer on a regular basis with brands
• Team-up with all category marketing managers
• Manage team of assistant managers and grow capabilities
• Identify and maximize marketing monetization opportunities
• Manage marketing category P&L

Key Requirements:

• Proven experience in marketing in the luxury sphere
• Knowledge in all facets of marketing
• Proven experience in building and maintaining sensitive relationships
• At least 8-10 years of experience
• Bachelor degree or equivalent
• Experience in working in a fast-moving entrepreneurial environment