Marketing Assistant, Digital, Social & E-commerce Marketing China - DFS91121172 in Hong Kong at DFS

Date Posted: 11/20/2021

Job Snapshot

Job Description

Execute campaigns on paid, owned and earned digital channels to exceed KPIs and ROI. Assist in general digital marketing efforts. As a digital marketing executive you will also get to design, execute and analyze acquisition and retention initiatives, remarketing strategies, and promotional strategies on digital advertising channels for web, mobile, apps, etc.

Key Responsibilities:
Define Campaign Strategy
• Become a reliable expert on our customers, travel retail, marketing and competitive trends in China and globally
• Execute digital campaign strategy, including media buy, social media, Live Streaming, KOL collaboration and track campaign performance with various KPIs including social engagement, O2O conversion, etc
• Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging to reach/surpass projected KPI's
• Assure campaign strategies and tactics will be engaging and effective in digital channels while maintaining brand integrity Monitor, Analyze & Communication Insights
• Analyze relevant data and generate reports/presentations that provide actionable insights and identify growth opportunities in driving traffic to DFS official WeChat, mini-programs, Website and physical stores, increasing brand awareness and generating sales
• Conduct campaign A/B testing strategies for content and copy. Evaluate results to optimize campaign performance across multiple areas (Creative, Editorial, Merchandising, Marketing, etc.)
• Manage ad-hoc campaign execution, reporting requests and reporting solutions Manager Vendors
• Manage campaigns and media buy, digital retainer vendors to ensure tracking, reporting and analytics are functioning optimally

Key Requirements:

• 1-2 years of executing and optimizing digital marketing campaigns and media plans with basic budget responsibilities
• Strong knowledge on China social media platforms (WeChat, XHS, Douyin, etc) and experience on social media advertising, content management and KOL relationship
• Bachelor or equivalent required
• Experience in working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action plans, and campaigns that drive high ROI
• Strong presentation, interpersonal skills with an ability to communicate insights across different disciplines and levels of management
• Native Chinese PRC language skills a plus
• China KOL insight is a plus
• Communicative: Strong communicator and PPT skills that clearly outline actionable insights
• Result-oriented: Use and understand key metrics to drive decisions
• Detailed Oriented: Provide accurate interpretation and consistent reporting out of data
• Organized: Strong project management, organizational and prioritization skills
• Collaborative: Must be able to work cross-functionally with diverse nationalities
• Flexible: Ability to drive and lead change and work in a fast paced environment
• Self-starter: Must be able to work independently and have a hands-on mentality
• Analytical: Ability to drive meaningful actions from large data sets