Manager, CRM Analytics - DFS9112570 in Hong Kong at DFS

Date Posted: 8/17/2019

Job Snapshot

Job Description

Simply put, our mission is marketing excellence, and by that we mean world class digital marketing. We are seeking a candidate to join our team and drive new initiatives that directly contribute to incremental revenue. Ideally the candidate has a strategic mindset and strong data acumen and feels comfortable with leading change initiatives that involve new technology practices and patterns.

Key Responsibilities:

• Inspire our marketing teams with new ways of thinking and working, with a customer-centric mentality
• Sell the benefits project initiatives to senior stakeholders who are potentially less technical, and more commercially inclined
• Lead project initiatives, including customer segmentation, targeting, campaign automation, pre/post campaign analytics
• Directly influence project outcomes by getting hands-on when required, to set templates, standards and norms for teams to follow
• Teach and guide subordinates, peers, and seniors, based on past success to elevate department competencies
• Lead day-to-day activities and project delivery with an agile mindset, unafraid to try new methods and techniques with a fail-fast, fail often philosophy
• Measure success both quantitatively and qualitatively for all campaign initiatives, with a preference to automate and standardize ROI reporting across the department
• Wrangle data in multiple formats from a variety of systems, this includes extracting, sorting, merging, aggregating, filtering large datasets (over 10 million rows)
• Manage change in a multi-cultural environment, using influence, persuasiveness and exemplifying the benefits of best practices
• Build strong relationships and ties with other departments in which we depend on for successful project execution, particularly our technology partners
• Be an ambassador for our successes, educating the wider business on the benefits of customer-centric initiatives

Key Requirements:

• Experience with customer segmentation, on large loyalty customer databases this could include RFM modelling, k-means, and/or advanced topics
• Experience with targeting, and frameworks around campaign automation / workflows
• Experience with business intelligence tools, such as domo, power-bi, looker, MicroStrategy, or similar toolsets
• Experience with analytical tools, including tools like SAS, Alteryx, SPSS, Excel, R, Python
• Experience with data manipulation, and wrangling, using one or more database technologies, meaning you should be very comfortable with SQL
• Experience in working collaboratively, leading, managing and mentoring teams
• Experience using soft skills to build positive lasting relationships within the company, that will benefit our teams influence and success in project initiatives
• Experience managing stakeholders of all shapes and sizes, particularly around expectation management
• Experience instilling a culture of learning and fun, with a deliberate intention to inspire an energetic, positively passionate work culture