Internship, Digital Marketing - DFS91121156 in Hong Kong at DFS

Date Posted: 11/20/2021

Job Snapshot

Job Description

This role would be involved in creating innovative digital marketing strategies and campaigns to drive customer acquisition/ lead generation and consumer engagement, as well as managing digital marketing operations and processes for our global marketing and e-commerce channels in multiple languages, for ROW & PRC audiences. This person reports directly into the Senior Manager, Digital Marketing within the Digital Marketing team.

Key Responsibilities:
Digital Campaign Planning and Management
• Implement key digital/360 marketing strategies to elevate the brand in the digital space through innovative and relevant strategies
• Deliver new concepts, ideas, technologies and themes to expand key digital metrics such as reach, engagement and conversion
• Support the Digital Marketing managers in manage relationships with internal & external partners to implement both existing and new programs Project Management
• Support in day-to-day execution of all digital/360 campaigns; managing external vendors and internal teams to proactively keep ahead on timelines, deliverables and communications to ensure on-time and high-quality delivery
• Create and maintain project plan and timeline, ensure it stays updated and communicated across project stakeholders
• Provide transparent and accurate project status reports all along the different project phases
• Determine project scope, schedule, budget, change requests, create and implement project plans, identify key milestones, dependencies, and resources
• Cross functional project coordination for existing business processes and new launches/roll outs planned for the Digital Team; cross functional teams to include company’s Marketing departments as well as external vendors Content management
• Develop and execute content strategies for different digital platforms and channels
• Manage digital content calendars, editorial and brand content for organization’s web presence
• Coordinate with creatives, developers, translation agencies and marketing teams to ensure content is represented as the business requires
• Data management, tracking, quality assurance and troubleshooting both on the back end (CMS) and front end (consumer facing)
• Ensuring the digital style guidelines are revised and up to date on any design or structural changes Analytics
• Report on site KPI's and user trends
• Analyze the digital channel performance with actions to improve traffic, time on site, sign-up, etc
• Monitor competition and industry, providing analysis as needed
• Assist in monthly/quarterly aggregate reports; analyze data and identify areas of opportunity to recommend move-forward strategies

Key Requirements:

• Student of bachelor’s degree or master’s degree in Computer Science or related disciplines
• Interests in digital strategy, content management & digital project management demonstrating progressive career growth
• Ability to manage multiple projects in a fast-paced, deadline-driven environment
• Highly detail oriented
• Interest in luxury branding/products/marketing
• Excellent command in spoken and written English, Mandarin is a bonus
• Technologically savvy with proficiencies in Microsoft Word, PowerPoint, Excel, Adobe and Google products.
• Able to work full time for 6 months