Digital Analytics Assistant Manager - DFS9112827 in Hong Kong at DFS

Date Posted: 1/21/2020

Job Snapshot

Job Description

We are seeking a candidate to join our team and drive new initiatives that directly contribute to incremental revenue. Ideally the candidate has a good understanding of digital marketing, including acquisition and CRM channels. This role will be the in-house expert in producing and presenting advanced analytical and reporting output that is easy to understand with a focus on actions based on business questions and an ability to share his knowledge and train diverse stakeholders on data driven insights and analysis.

Key Responsibilities:

• Create clear, actionable reports/dashboards/presentations based on data assets built & data visualization: o Directly influence project outcomes by getting hands-on with large datasets to set templates, standards and norms for teams to follow meaning wrangle data in multiple formats from a variety of systems, this includes extracting, sorting, merging, aggregating, filtering large datasets (over 10 million rows) o Engage with various teams to produce enhance prototype reports and data visualization to answer new business questions using any tools at your disposal o Lead project initiatives around improvement of ROI and consumer base reporting and automation by measuring success both quantitatively and qualitatively for all campaign initiatives, with a preference to automate and standardize ROI reporting across the department .
• Based on your own basic data skills (SQL, Python) you will produce advanced data analysis, provide original & strategic insights and recommendations to drive actions for marketing teams and others company stakeholders .
• Become a Reporting Expert and Leader o Be an active contributor to CRM and Online behavior dashboards using PowerBI and DataStudio o Present with enthusiasm and business acumen what story data is telling us about the business to the marketing team and the broader audience .
•Be a data ambassador to the wider organization o Manage change in a multi-cultural environment, using influence, persuasiveness and exemplifying the benefits of best practices o Build strong relationships and ties with other departments in which we depend on for successful project execution, particularly our technology partners

Key Requirements:
Key Requirements At least 3 years of work experience on related subjects, preferably in a
• Engaged and collaborative lead: o Positive thinker, bringing a culture of learning and fun, with a deliberate intention to inspire an energetic, positively passionate work culture o Experience in working collaboratively, will to become mentor both within and outside of the team o Excellent communication skills .
• Business experience: o Good understanding of the Digital acquisition landscape o Eagerness to further develop CRM analysis and segmentation .
• Technical experience: o Experience with reporting and controls (ROI, Customer profiling ….) o Experience with advanced modelling tools this could include Sql (intermediate skills mandatory) and basic Python (or other similar language) for data Analysis o Experience with visualization tools such as PowerBi, DataStudio, Tableau Software, MicroStrategy or similar toolsets o Experience using a Tag Management System (e.g. Google Tag Manager) beneficial to the role o Basic understanding of data collection and web development languages (HTML, Javascript) appreciated . Key Competencies
• Sense of Digital Marketing
• Analytical & Strategic
• Communication Skills
• Drive for Results
• Interpersonal Savvy
• Detail-minded
• Well organized