Connoisseur, Wine - DFS1171619 in Los Angeles, CA at DFS

Date Posted: 7/28/2019

Job Snapshot

Job Description


• DFS is seeking a competent Wine Connoisseur to act as the in-store wine expert, able to readily determine the needs of customers, make the appropriate recommendations and acts as consultant for customers who wish to purchase wines.
• The Wine Connoisseur develops and grows a strong customer base and builds long term relationships with customers on the sales floor to maximize sales opportunities and repeat visits.
• The Wine Connoisseur provides sales leadership and product knowledge to the team and in doing so, motivates and inspires the team members to work collaboratively in driving excellent customer service, achieving sales target, and cultivating a strong passion for wines within the team.
• Apart from working on the sales floor, the Wine Connoisseur partners and collaborates with brands and stakeholders, including Client Services team, in executing promotions and events to drive wine initiatives for customers, LoyalT and high net-worth members

Key Responsibilities:
Wine Lead for Wine Category
• Advise customers and make the appropriate recommendations on wine purchases based on customers’ profile, needs and preferences
• Adept at customer engagement and salesmanship by demonstrating excellent service and selling skills with a desire to help customers to make the right choice
• Partner with the Product Sales Manager to provide sales leadership on the ground by seeking out and helping the team to achieve sales target for wines
• Highly visible on the sales floor especially during peak periods and be the eyes and ears for the wine category, share feedback with regional merchandising manager and global merchants on customer feedback and issues on assortment, stock inventory and promotions on a timely manner
• Work closely with stakeholders on wine promotions to ensure effective communication and efficient execution of promotion plans and props, including post-event results to drive success for such events
• Work closely with Product Sales Manager in stocking and placement of wine products to ensure strong inventory, visual effectiveness and space productivity
• Oversee and manage tasting stock effectively and at the same time, always ensure the cleanliness and organized placement of tasting kits at the tasting counters.
• Take part in Merchandising meetings and pro-actively participate and contribute innovative ideas to promote wines
• Enforce all company policies and procedures, including health, safety and security
• Perform other duties as assigned by manager Consulting for Prestige Sales
• Build strong relationships as a professional wine consultant to DFS LoyalT and high net-worth customers
• Build a strong database of customers with discerning taste for wines to drive strong results for this category
• Establish strong working partnership with wine influencers and media personalities
• Be the face for DFS and subject matter expert during marketing campaigns and media events that focus on exclusive and prestige wines Training & Tasting
• Identify wine education opportunities for customers and team
• Readily teach, train and influence team members on wine knowledge and appreciation
• Lead and organize wine training and tastings with brands, including facilitating resources and logistics to accomplish the training objectives
• Collaborate and partner with DFS University on the execution of certification for the School of Wines & Spirits and WSET for Wines

Key Requirements:

• Diploma in Hospitality or similar
• At least 5 years’ experience in wine retail sales
• Experience as a Sommelier or wine steward
• WSET Level 3 Advanced or similar, e.g. Certified Specialist of Wine (CSW) or Certified Sommelier from an accredited institution
• Possess a passion for wines
• Extensive knowledge of different wines, their producing origins, understanding of wine production process
• A good knowledge of wine pricing in the market an advantage.
• Strong communication skills
• Vibrant personality, open to share and involve others
• Availability to work on shift, during weekends and holidays
• Willingness to attend events beyond work hours and on non-work days