Assistant Manager, Performance Media (China) - DFS91121170 in Hong Kong at DFS

Date Posted: 11/6/2021

Job Snapshot

Job Description

Manage acquisition campaigns on paid, owned and earned digital channels to exceed KPIs and ROI. Assist in general digital marketing efforts. As a digital media assistant manager you will also design, execute and analyse acquisition and retention initiatives, remarketing strategies, and promotional strategies on digital advertising channels for web, mobile, apps, etc.

Key Responsibilities:
• Become a reliable expert on our customers, travel retail, marketing and competitive trends in global market is a plus
• Create and manage digital performance campaign strategy (China SEM, prospecting, retargeting, paid media, social media etc), including developing and tracking appropriate success metrics, goals and budgets
• Assist in planning and executing to the vision and strategies that support Company goals; provide ideas, themes and messaging to reach/surpass projected KPI’s
• Evaluate, prioritize and lead decisions regarding new content, partnership, and other tactical opportunities based on expected performance and financial viability
• Assure campaign strategies and tactics will be engaging and effective in digital channels while maintaining brand integrity
• Generate the strategy on Audience Segmentation by leveraging current analytics tool (i.e GA, Tencent Youshu, PowerBi, etc)
• Alignment within the digital marketing team and channel owners, of the overarching plans and strategies to drive performance and efficacies MONITOR, ANALYZE & COMMUNICATE INSIGHTS
• Continuously monitor campaign performance and communicate marketing activities and actionable insights with other business units, field teams and departments on a regular basis to ensure integration and support for programs and initiatives. Ensures that established processes are communicated, understood and followed by key stakeholders (PR, Creative, Editorial, Category Merchandising, CRM, E-commerce)
• Analyse relevant data and generate reports/presentations that provide actionable insights and identify growth opportunities in driving traffic, increasing brand awareness and generating sales
• Conduct campaign A/B testing strategies for content and copy. Evaluate results to optimize campaign performance across multiple areas (Creative, Editorial, Merchandising, Marketing, etc.)
• Manage ad-hoc campaign execution, reporting requests and reporting solutions MANAGE VENDORS
• Manage campaigns and vendors to ensure tracking, reporting and analytics are functioning optimally
• Assist in the development of the department budget; manage project budgets through the life of projects keeping them on budget KEY COMPETENCIES
• Communicative: Strong communicator and PPT skills that clearly outline actionable insights
• Result-oriented: Use and understand key metrics to drive decisions
• Detailed Oriented: Provide accurate interpretation and consistent reporting out of data
• Organized: Strong project management, organizational and prioritization skills
• Collaborative: Must be able to work cross-functionally with diverse nationalities
• Flexible: Ability to drive and lead change and work in a fast-paced environment
• Self-starter: Must be able to work independently and have a hands-on mentality
• Analytical: Ability to drive meaningful actions from large data sets

Key Requirements:

• At least 5 years of developing, executing and optimizing large scale performance digital marketing campaigns and media plans (SEM, ad exchange, affiliate, social media etc) with complex budget responsibilities
• Deep knowledge on China digital landscape and good insight on upcoming trends
• Hands-on experience on DoubleClick and GA (including flood tag & taggings) , quick learner on other tracking tools specially adapted for PRC channels
• Bachelor or equivalent required
• Experience in working in a fast-moving entrepreneurial environment with competing deadlines and priorities
• Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations, action
• plans, and campaigns that drive high ROI
• Strong presentation, interpersonal skills with an ability to communicate insights across different disciplines and levels of management
• Strategic vision, passion and practice leading digital initiatives that drive integrated, multichannel campaigns and
• promotions to stores
• Experienced in social media advertising (WeChat, XHS, Douyin, Kuaishou, Bilibili, etc)
• Proximity marketing (Beacons, geo-fencing) and retail marketing in-store campaign management experience a plus
• Mobile marketing experience a plus
• Candidate with less experience will be considered as Executive