Sr Mgr, Consumer Marketing

What you'll be doing?

Core Responsibilities:

• Strategy Development and Implementation:

  • Create and execute comprehensive marketing strategies aligned with the company’s overall goals and market positioning.
  • Identify target audiences, develop marketing plans, and select appropriate marketing channels.

• Campaign Management:

  • Plan and manage multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, advertising, public relations, and events.
  • Oversee campaign execution, track performance, and analyze results to optimize future campaigns.

• Team Leadership and Management:

  • Lead and mentor a team of marketing professionals, providing guidance, assigning tasks, and fostering a collaborative work environment.
  • Handle hiring, training, and performance management.

• Budget Management:

  • Manage marketing budgets, ensure efficient allocation of resources, and demonstrate return on investment (ROI) for marketing activities.

• Collaboration and Stakeholder Management:

  • Collaborate effectively with various internal departments (sales, product development, finance) and external stakeholders (agencies, partners, media).
  • Build and maintain relationships crucial for successful marketing initiatives.

• Data Analysis and Market Research:

  • Analyze market trends, consumer behavior, and competitor activities to inform marketing strategies.
  • Use data and insights to make informed decisions and optimize marketing efforts.

• Reporting and Communication:

  • Regularly report on marketing performance, campaign results, and key metrics to senior management.
  • Communicate marketing insights and recommendations clearly and effectively.

Additional Responsibilities (depending on the specific role and company):

• Product Marketing:

  • Develop product positioning, messaging, and launch strategies.

• Brand Management:

  • Maintain and strengthen brand identity and consistency across all marketing channels.

• Digital Marketing Expertise:

  • Have a strong understanding of digital marketing channels and technologies.

• Public Relations and Communications:

  • Manage media relations, develop press releases, and handle public relations activities.

Qualifications and Skills:

• Education:

  • A Bachelor’s degree in marketing, business, or a related field is typically required.
  • A Master’s degree in Business Administration (MBA) or a related field can be advantageous.

• Experience:

  • Extensive experience in marketing, typically 5-10 years, is expected for a Senior Marketing Manager position.
  • Experience in a leadership or supervisory role is also highly valued.

• Skills:

  • Essential skills include strategic thinking, analytical skills, communication skills (written and verbal), leadership skills, project management skills, and a strong understanding of marketing principles and practices.

Ideal Candidate