Paris, France
Social Media & Content Manager (W/M)
Social Media and Content Manager (W/M)
Your team and its role
Within La Samaritaine, you will join the Marketing department and more specifically the Digital and Communication team whose role is to define the overall digital strategy with the aim of developing the image of La Samaritaine via relevant drive-to-store actions. high impact.
Main Missions
- Participate in the deployment of the international digital strategy and the development of campaigns across all digital channels.
- Develop the visibility and desirability of La Samaritaine in accordance with the general strategy through innovative & effective drive-to-store communication actions
- Contribute to the development of the social media strategy and guarantee excellence in the management of the editorial calendar, supervise the creation of captions, daily publishing, community management, moderation and e-reputation.
- Coordinate the relationship with digital agencies and creative teams: develop briefs, monitor creation and guarantee reception of content.
- Organize in-store shoots during the day, night and weekends.
- Collaborate with internal PR & Influence, Trade Marketing, Partnership, Visual Merchandising, Purchasing, etc. teams to create 360 activation concepts.
- Active monitoring of social media (best practices, new products, trends, competitors, etc.)
- Monitoring of KPIs, preparation and optimization of monthly reports and strategic campaign reports
Profile
- You have initial experience (2 years) in a similar position.
- Graduate of a Master's degree in commerce/marketing/communication (BAC +4/5) desired.
- In-depth knowledge and understanding of social media platforms strategically and operationally. Always on the lookout for innovations and new trends.
- Affinity to work both analytically and creatively.
- Excellent organizational skills, ability to manage priorities and work on multiple tasks simultaneously.
- Proactive team player with strong attention to detail and a critical eye for constant improvement.
- Ability to thrive and adapt in a dynamic, rapidly changing environment.
- You speak English and French fluently.