INTERNSHIP - CRM & Promotions Assistant (W/M)

What if you join the world leader in the sale of luxury products to international travelers? Do you like a challenge and want to evolve in a multicultural environment?

DFS is made for you!
Join us on this great adventure!

We are looking for our CRM and Promotions Assistant (F/M) for a 6-month internship, starting mid-January 2025.

You help ensure the proper implementation of marketing campaigns in the commercial calendar (promotional and thematic) and customer CRM campaigns.

Your missions:

1.CRM:
• Coordination of each emailing/SMS campaign (DFS Circle & Samaritaine databases) with the Hong Kong team and our local external service provider (planning monitoring, topic research, campaign briefing, creative construction of campaign models (text and visuals/gifs), translations)
• Briefing of each email/SMS campaign to the creative/digital team (brief of shootings, site articles, necessary CTA and follow-up of the retro-planning) for all customer communications
• Competition benchmark

2.Retail promotions and events:
• Assistance in developing the marketing communications plan
• Help coordinate the different players (graphic designers, DTP, digital team, stats team) to guarantee understanding of each promotion/retail animation by all teams
• Participation in the brief with the store operational team for each campaign
• Post-mortem consolidation of each promotion (KPIs, store set-up, 360°, benchmark per promotion)
• Competition benchmark

3. Visual signage:
• Briefing of the creative and visual merchandising teams for each retail event (atrium, pop up, temporary in-store events, customer events)
• Guarantor of in-store signage (pylons, A5, digital screens)

4. Customer Events:
• Help build Salesforce lists based on a specific targeting/customer strategy

5. Monitoring CRM activity performance:
• Compilation of dashboards for each campaign
• Participation in making presentations

Your profile:

You are preparing a Master’s level diploma
You ideally have a similar first experience, in CRM or Retail Marketing (knowledge of Department Stores and the world of luxury is a plus!).
You must be fluent in French and English.
You are recognized for your dynamism, your creativity and your attraction to figures and analyses.

Job-related constraints:
- The work is carried out in a prolonged sitting position
- The work is done on a screen and in an open space

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.

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