Req ID:  5460

Paris, France

Date:  18 Sep 2023

INTERNSHIP - CRM & Promotion manager Assistant M/W

STAGE - CRM & Promotion Manager Assistant

Within the DFS France subsidiary, you will join the Marketing department and the CRM & Promotions department of La Samaritaine.


Main missions:

Operational coordination of in-store promotions and CRM campaigns through emails/SMS.


1. Retail promotions and events:

Contribution to the Marketing communication plan.

Participation in the brief with the store operational team.

Help coordinate the different players (graphic designers, DTP, digital team, stats team, etc.) to be able to formalize and guarantee the information of your scope.

Benchmark Monitoring.


2. Visual signage:

Participate in the creation of signage with the artistic direction team and the visual merchandising team for an in-store implementation.


3. CRM

Coordination of emailing/SMS campaigns with our headquarters in Hong Kong and our external service provider (planning monitoring, campaign briefing, creative construction of campaign templates (text and visuals/gif..)…

Participation in the creative and digital team's brief on content needs related to emailing campaigns (brief for filming, site articles, etc.)


4. Monitoring performance of CRM & Promotions activities

Help with the monthly consolidation of post-campaign Kpi’s.

Consolidation of the results of the planner and marketing teams after each campaign/activation to provide a 360 vision on promotions, services and loyalty programs.


5. Competitive intelligence

Monitoring of competitors' actions (customer communication, in-store signage, promotions)




Bac+4/5 Business school with a specification in digital communication tools and design.

Experience in CRM or retail marketing ideally (knowledge of department stores and the world of luxury is a plus)

Fluent English is required.

Knowledge of Salesforce is a plus.

You are recognized, have a good communication, curious and proactive.

Mastery of Office Pack (Excel, Word, Powerpoint, Adobe)

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.