Req ID:  3087

Hong Kong, China

Date:  18-Jan-2023

Manager, Digital Marketing

Job Description

Digital Strategies & Content Management

  • Develop robust digital strategies, ranging from yearly plans to brand specific communications plans to drive lead generations, engagement and drive online sales conversion covering website and EDM touchpoints 
  • Oversee digital content calendars, editorial and brand content for organization’s web and EDM presence 
  • Partner with Divisional Marketing team to develop campaign tool kit, review and validate digital proposal shared by Divisions, provide insights on how to optimize digital customer journey when applicable
  • Cross functional project coordination for existing business processes and new launches/roll outs planned for the Digital Team; cross functional teams to include company’s Marketing departments as well as external vendors
  • Coordinate with website and EDM development agencies, other relevant vendors and marketing teams to ensure web & EDM content have a consistent look and style, represented as the business or campaign objectives required
  • Data management, tracking, quality assurance and troubleshooting both on the back end (CMS for website and CRM tool for EDM) and front end (consumer facing)
  • Partnering with Digital Production team to ensure digital style guidelines are being adhered and up to date on any design or structural changes
  • Manage the performance of external vendors and agencies 

Digital Campaign Planning and Management

  • Stay up-to-date with latest industry technology trend and identify potential platform/channels that will benefit company’s overall business objectives 
  • Initiating new ideas with relevant engagement and conversion measurement metrics to pilot with relevant divisions/teams
  • Own and implement key digital/360 marketing strategies to elevate the brand in the digital space through innovative and relevant strategies
  • Deliver new concepts and innovative ideas, technologies, and themes to expand key digital portfolio and metrics such as reach, engagement and conversion
  • Manage relationships with outside agencies and other partners to implement both existing and new programs

Project Management

  • Lead day-to-day execution of all digital/360 campaigns; managing external vendors and internal teams to proactively keep ahead on timelines, deliverables, and communications to ensure on-time and high-quality delivery.
  • Understand the concept of operations workflows and the need to optimize where needed to better the efficiencies and time to market for different channels and projects
  • Create and maintain project plan and timeline, ensure it stays updated and communicated across project stakeholders.
  • Provide transparent and accurate project status reports all along the different project phases.
  • Determine project scope, schedule, budget, change requests, create, and implement project plans, identify key milestones, dependencies, and resources.
  • Provide guidance and mentorship to junior level team members, while managing and measuring their success in growth
  • Understand the teamwork load and have the ability to propose scaling internally or externally


  • Report on website KPI's, user trends and key performance indicators for EDM campaigns 
  • Analyze the website and EDM performance with suggested actions to improve traffic, time on site, sign-up, click-through, sales conversions, etc.
  • Monitor competition and industry, providing analysis as needed.
  • Assist in monthly/quarterly aggregate reports; analyze data and identify areas of opportunity to recommend move-forward strategies.

Key Requirements

  • At least 7+ years’ experience in digital marketing content management & digital project management demonstrating progressive career growth
  • Prior experience leading the planning and execution of strategic digital projects and initiatives.
  • Experience in team management, leadership, and mentorship
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Experience with content management systems (Contentful will be a plus)
  • Experience with CRM system, such as Salesforce Marketing Cloud
  • Proven ability to build consensus and work effectively within a cross-departmental team 
  • Highly detail oriented – preferred perfectionists
  • Experience and interest in luxury branding/marketing
  • Knowledge of luxury products and brands
  • Exceptional communication and organizational skills
  • Excellent command in spoken and written English
  • Proficiency in speaking and writing Chinese.
  • Technologically savvy (requires working on platforms like Confluence, JIRA, Smartsheet
  • Proficient in Microsoft 365, Word, PowerPoint, Excel, Adobe and Google products

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.