Req ID:  3257

Hong Kong, China

Date:  16-Mar-2023

Manager, Design

Job Description

  • Lead creative strategies, concepts, and content that meet our business objectives.
  • Act as the centralized subject-matter-expert on all creative & digital content requests within the organization.
  • Maintain an elevated and consistent visual vocabulary that reflects our brand’s luxury positioning and luxurious tone-of-voice throughout an omni-channel customer journey.
  • Incorporate & infuse market trends & insight into our concepts — integrating art & commerce with technology to ensure a balance of creativity & functionality with editorial & commercial value.
  • Create global & local customer-facing content (both static & dynamic) across our channels including personalization & segmentation opportunities, while ensuring O2O connectivity for offline touchpoints:
  • Content Types — DFS Masterbrand Content, Seasonal Campaigns, Branded Content, Product & Category Stories, Editorial Content (Brand Ambassador Editorial & Interviews, Travel Guides), Retail Experiences, Events & Promotions, Loyalty Programs & Services, Artful & Experiential Content, etc.
  • Online Channels & Touchpoints — Website, EDM, E-Commerce, Social Media (Facebook, Instagram), Media Buys, Online Catalogs & Gift Guides, etc.
  • Offline Channels & Touchpoints — In-Store Digital LED Screens, Interactive Applications, OOH Media, etc.
  • Content planning for our DFS calendar — while collaborating closely with key stakeholders and cross-functional teams across marketing, merchandising, and operations from corporate to division, to ensure our content is envisioned & implemented successfully, balancing their priorities.
  • Manage end-to-end production lifecycle of creative content and assets from concept to execution (ideation, pre-production, photo & video shoots, post-production, design & adaptations, etc.)
  • Source, review, evaluate, and manage external agency partners and talent, while continuing to build relationships with vendors & contributors, including managing budgets.
  • Ability to lead internal and external stakeholders & partners to achieve company objectives & goals.
  • Ability to mentor our designers to help them gain further expertise within creative & digital design.
  • Constant refining of technical skills per industry best practices & standards.


Key Requirements

  • Bachelor’s university degree or equivalent with at least 5-7 years of experience
  • Personal & professional experience of living & working in China (preferred)
  • Demonstrates a solid understanding of the Chinese consumer & market
  • Proven track-record with experience in an advertising agency or luxury retail environment
  • Ability to conceptualize & create content holistically across online & offline channels
  • Solid understanding of current web platform, interaction design, and usability principles
  • Knowledge of UI/UX design, wire framing, GUI (screen layout & composition) style guide (preferred) implementation — with the ability to create beautiful, dynamic & intuitive user interfaces (preferred)
  • Strong portfolio demonstrating ability in concepting & designing elevated experiences for luxury retail
  • Proficiency in Western & China digital & social media trends (WeChat, XHS, etc.)
  • Excellent written & spoken English communication skills
  • Fluency in spoken Mandarin/Cantonese & written Simplified/Traditional Chinese (preferred)
  • Expertise in Adobe XD, Adobe Creative Suite, After Effects, Final Cut Pro, PowerPoint (preferred)

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.