Req ID:  4118

Hong Kong, China

Date:  25 May 2023

Manager, Creative Content

Job Description

We are looking for a highly enthusiastic individual to join our in-house Branding & Creative team — working collaboratively on a multitude of campaigns and initiatives for a global multi-brand travel retailer.

The role of the (English) Creative Content Manager is to generate and curate the content of our online & offline marketing activities reflecting our DFS brand positioning as “Your Personal Guide To The World Of Luxury”.

  • Lead creative strategies, concepts, and editorial content that meet our business objectives.
  • Content planning for our DFS editorial calendar — merging marketing, merchandising & brand priorities.
  • Incorporate & infuse market/consumer insights and trends into our concepts — integrating art with commerce to ensure a balance of editorial and commercial value.
  • Collaborate closely with key stakeholders and cross-functional teams across marketing, merchandising, and operations from corporate to division, to ensure our content is envisioned & implemented successfully.
  • Create global & local customer-facing English content across all online & offline channels including personalization & segmentation opportunities:
    • Online Channels & Touchpoints — Website, EDM, Social Media, E-Commerce, Media Buy, Catalogs, Gift Guides, etc.
    • Offline Channels & Touchpoints — In-Store VM & Signage, In-Market Collaterals, Advertising, OOH, etc.
    • Content Types — Campaigns, Product & Category Editorial Trends & Stories, Travel Guides, Brand Ambassador Editorial & Interviews, Retail Experiences, Events & Promotions, Loyalty Program & DFS Signature Services, Press Release, etc.
  • Create internal-facing English content for the organization:
    • Content Types — Business Development Presentations, HR & Internal Communications, etc.
  • Maintaining a strong editorial tone of voice and consistency which reflect the company philosophy and brand positioning in cooperation with the respective internal & external stakeholders.
  • Proofreading, editing, fact checking and formatting content in various format and platforms.
  • Project managing all DFS marketing campaigns and being the gatekeeper of our English tone and voice within the Marketing Department.
  • Trafficking content across corporate and divisional teams, keeping the DFS Glossary and Translations Memory up to date.
  • Researching relevant key opinion leaders and influencers for partnership and editorial usage.
  • Conducting best practice and market research for internal usage.
  • Lead and evolve our team of in-house writers, linguists and translation agencies to achieve our goals & objectives.    

Key Requirements

  • Bachelor’s university degree or equivalent
  • Native English speaker is a MUST
  • 5–7+ years of experience and proven track-record with background in an advertising agency, luxury retail, or a fashion-related industry
  • Enthusiastic, entrepreneurial, highly creative & curious
  • Excellent written & spoken English communication skills
  • Simplified & Traditional Chinese writing and translation skills (a plus)
  • Conceptual thinker with excellent creative writing skills for luxury retail
  • Elevated visual aesthetic with a strong curatorial point-of-view
  • Authority to represent DFS as our brand guardian
  • Proficiency in Western digital & social media trends
  • Ability to prioritize & manage multiple projects within a fast-paced, deadline-driven environment
  • Ability to collaborate well within a global & multi-cultural team



DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.