Marketing Technology Product Manager

Job Description

The DFS Global Technology Team is looking for a hands-on Salesforce Marketing Cloud Product Manager with project management and China market experience to join the team. Reporting to the Technology Senior Manager of CRM & Marketing, the right candidate will play a central role in defining, implementing, and operationalizing our use of the Salesforce platform. Leveraging expertise in Salesforce Marketing Cloud technology, the candidate will be an expert advisor in digital marketing and a champion of best practices.

Responsibilities:

Responsible for the successful implementation of CRM, Loyalty & Marketing related projects
Identify and lead Salesforce Marketing Cloud based strategic initiatives for digital marketing
Taking ownership of understanding requirements and deliverables
Design and implement Salesforce based solutions for digital marketing journeys, as well as harmonizing China Martech solutions
Monitor and maintain marketing implementations for consistency and impact
Work closely with stakeholders, technology teams and vendors for effective delivery of results
Mentor and advise team members on approach and best practice

Key Requirements

5+ years of experience with software, systems, or digital enterprise architecture
3+ years of experience with Salesforce Marketing Cloud based solutions
Expertise in the management and usage of Salesforce Marketing Cloud
Expertise with Customer Data Platform (CDP) solutions and implementation
Deep understanding of web service integration (SOAP and REST) and Enterprise Architecture
Deep knowledge of digital campaign, journey, and marketing strategy
Experience in the following areas:
- Good technical knowledge of AMPscript, HTML, SQL Databases
- Collecting and managing data for targeted and personalized consumer experiences
- Data integration models and ETL/ELT
- Building reporting and dashboard solutions

Preferred Skills:

Experience implementing SFMC solutions for MNCs operating in and out of China
Experience in Retail and Travel industry
Ability to manage stakeholder discussions

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.

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