Req ID:  3086

Hong Kong, China

Date:  08-Mar-2023

Manager, Brand Partnerships

Job Description

Leverage the DFS brand positioning through innovative, holistic marketing initiatives with our brand partners – connecting merchandising and marketing seamlessly

  • Proactively communicate the DFS brand message and marketing strategy to the brands and internal partners 
  • Derive innovative, holistic initiatives with brands to leverage the DFS brand positioning: Partner with brands to develop marketing initiatives that are relevant to our consumers and support sales
  • Establish close relationships with the marketing teams of our brands, as well as key internal stakeholders
  • Develop and manage seasonal / yearly marketing calendar for the category in close interaction with merchandising and brands (PR, digital, events, promotions etc.) 
  • Monitor execution of marketing activities according to brand guidelines (marketing functions)
  • Central contact person for merchandising team and within marketing department for all merchandise related activities and requests 
  • Liaise with all marketing centers of excellence to maximize the impact of our brand partners 
  • Reporting / feedback loop to the brands on marketing activities
  • Manage content transfer on a regular basis with brands
  • Derive holistic marketing narratives across all functions, Digital, CRM, Creative, Stores
  • Conceptualize innovative strategies to meet clear sales and marketing KPIs
  • Communicate merchandising strategies to the global marketing teams
  • Manage communications and presentations to senior leaders in global brand summits

Key Requirements

  • Bachelor degree or equivalent 
  • At least 8-10 years of proven experience in marketing in the luxury sphere
  • Knowledge in all facets of marketing and ability to function in a nuanced, matrix environment
  • Proven experience in building and maintaining sensitive relationships
  • Experience in working in a fast-moving entrepreneurial environment
  • Strategic, innovative: Ability to think holistically in partnering with the brands in terms of all facets of marketing activities
  • Strong communication skills aAbility to react on specific brand needsnd ability to establish close relationships with internal and external stakeholders 
  • Ability to react on specific brand needs
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment
  • Hands-on mentality with ability to establish credibility and trust
  • Data-driven with an ability to plan and act accordingly
  • Strong leader and influencer of colleagues and senior management
  • Excellent presenter and relationship builder


DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.