Intern, Social Listening, Brand & Campaign Engagement

As a global multi-brand luxury travel retailer, we are looking for a passionate individual to join DFS Marketing team supporting Social Listening and Brand and Campaign Engagement activities.

What you will be doing: 
 

Social Listening

1.    Overall Traveler Trends Monitoring:

• Monitor and analyze PRC travel trends and related topics, providing insights into consumer behavior and preferences.
• Monitor and analyze rest of world travel trends and related topics, providing insights into consumer behavior and preferences.
• Identify and report on hot search topics relevant to travel.

2.    Social Buzz & Sentiment Monitoring (regular and campaign basis):

• Monitor DFS-related discussions and keywords across various social media channels, track brand mentions, sentiment, and trends across various platforms.
• Develop insights into audience demographics and behaviors in different regions.
• Monitor and recap campaign performance on social exposure (mentions), sentiment analysis, social buzz creation (engagements).

3.    Social Insights Analysis:

• Analyze and summarize social media data to identify key insights and implications for key market and key targeting audience.
• Analyze and summarize social media data to identify key insights and implications for global campaign communication strategy development.

4.    Category Trend Analysis:

• Track and analyze trends in specific categories including WJA (Watches, Jewelry, Accessories), Beauty, and Fashion.
• Share findings related to audience engagement and content performance within these categories.

5.    Duty-Free Market Trend Monitoring & Competitor Study:

• Analyze global buzz and sentiment surrounding DFS, including trending topics and keywords.
• Generate reports on audience sentiment and their perceptions of DFS offerings.

6.    Social listening tool management, regular reporting & exploration

• Manage the social listening tools and vendors, explore potential optimizations and add-value reports.
• Maintain social listening dashboard and provide necessary reports.

Brand and Campaign Engagement

1.    Assist in Campaign Planning and Execution:

• Support the development and implementation of marketing campaigns.
• Coordinate with internal teams and external partners to ensure timely execution of campaigns.
• Monitor and report on campaign performance metrics.

2.    Content Creation and Management:

• Assist in creating engaging content for various marketing channels, including social media, email, and apps.
• Help manage the content calendar and ensure consistent brand messaging.

3.    Social Media Engagement:

• Monitor and engage with our audience on social media platforms.
• Assist in developing strategies to increase brand awareness and engagement.

4.    Market Research and Analysis:

• Conduct research on industry trends, competitor activities, and consumer behavior.
• Provide insights and recommendations based on research findings.

5.    Event Coordination:

• Support the planning and execution of brand events and activations.
• Assist in coordinating logistics and managing event-related communications.

6.    Administrative Support:

• Assist with administrative tasks related to marketing and branding activities.
• Maintain organized records and documentation of campaigns and projects.

Ideal Candidate:

•    Obtained/ Currently pursuing a degree in Marketing, Communications, Business, or a related field.
•    Strong interest in brand management and marketing.
•    Excellent written and verbal communication skills.
•    Proficiency in Microsoft Office Suite and familiarity with social media platforms.
•    Creative mindset with attention to detail.
•    Ability to work independently and as part of a team.
•    Strong organizational and time-management skills.