Intern, Loyalty Team (6 months full-time)

Our Loyalty Team is actively seeking a talented and motivated intern to join our Client Development team. In this role, you will play a crucial part in enhancing and optimizing the DFS VIP& Member experience through various initiatives and projects. You will have the opportunity to work closely with cross-functional teams, gaining exposure to both divisions and corporate.

What you’ll be doing?

Member Benefits and Experience

Support the enhancement of DFS CIRCLE member benefits and experience. Monitor competition best practice, explore new possible benefits, research potential brand partners.

Ambassador & Top Tier Activations

Be the owner of Ambassador activation and VIP engagement. Take care of Ambassador related tasks, monthly upgrade, and experience. Support division in VIP event planning from coms strategy to customer journey.

Masters CRM Strategy

Develop and execute a comprehensive CRM strategy for DFS Masters events. This includes creating a well-planned communication plan, ensuring smooth event delivery, mapping out a captivating client journey, and enhancing the overall member experience. The goal is to engage VIP members effectively, provide personalized and exclusive experiences, and foster strong brand connections. By focusing on these missions, the aim is to drive customer loyalty, satisfaction, and advocacy, ultimately contributing to the success of the Masters campaigns and strengthening the brand's relationship with its VIP members.

Seasonal VIP Gifting

Take ownership of the Mid-autumn, holiday gifting, and Lunar New Year (LNY) VIP Gifting initiatives and explore for more gifting opportunities to our Ambassador Tier. From design pitch to delivery work with Vendor in partnership with Creative team to develop elevated gifts for our VIP customers.

DFS Lounge Experience

Bring the DFS lounge signature experience to the next level and driving the necessary changes within the organization. Based on the defined customer journey from strategic workshops , ensure seamless application in all divisions. Update tools and resources, such as the operation guide manual, to align with the revised lounge experience. The goal is to create a distinctive and memorable lounge environment that exceeds customer expectations, enhances satisfaction, and drives loyalty.

DFS CIRCLE Bi-Monthly Newsletter

In liaison with the Internal communication Director, curate the DFS CIRCLE Monthly newsletter to showcase the milestones of DFS CIRCLE, including DFS CIRCLE KPI, journeys update and results, innovative CRM practice, and clienteling progress. Collaborate with various CRM teams to gather input and plan a content calendar.

Ideal Candidate

University degree in Marketing or related discipline
Experience in Marketing and Training & Development is preferable
Client management / partnerships experience preferred but not essential
Strong commercial, communication and interpersonal skills
A strong team player, proactive, self-motivated, independent and well organized
Excellent command of written and spoken English. Understanding of a second language would be preferred such as Chinese but is not essential

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.

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