Req ID:  1850

Hong Kong, China

Date:  24-Jan-2023

Assistant Manager, Retail Marketing and Partnership

Job Description

We are seeking an Assistant Marketing Manager to assist to drive DFS marketing objectives and support business priorities.


  • Lead coordination and execution of all seasonal and local campaigns, events, instore activations that support the DFS calendar or product exclusive program that help drive awareness, traffic & conversion. 
  • Loyal T  Promotion coordination - maintain the Loyal T promo calendar and issue related store briefs – Global and Divisional.  Drive the execution for local Loyal T promotions – business case approval, content creation, communication plan, VM, Store briefing, tracking and recap
  • DFS Airport /Hotel Community program coordination, execution & tracking, including database agency management and member communication
  • Partnership coordination including Global led payment partnerships and collaborations with Landlord, banks, etc.  Maintain calendar, ensure business case in place, store execution (VM, store briefing), communications tracking and recap.
  • Lead the planning & buying of all Local Media that support business initiatives (both online and offline).
  • Manage all local public relations and store messaging to external press and local KOL’s, working with Corporate PR to ensure consistency with DFS branding and Communications
  • Manage Agency relationships including creative, event, media and PR
  • Work closely with Global Marketing team to ensure approval of all marketing proposals and related budgets, creative & content, On-line & offline Media planning and content, PR & Events communications
  • Ensure all Company processes and admin required (Goble Procurement, Finance, etc) are followed

Key Requirements

  • Strong organization skills, attention to detail and accuracy. 
  • Good problem-solving skill and is able to work independently 
  • Experience and comfort in a multicultural environment with regional /multi-location teams is a strong advantage.
  • Able to effectively communicate and operate in a culturally diverse environment with astuteness and sensitivity. 
  • Must have high degree of integrity and confidentiality with a keen sense of business/financial acumen 
  • Education: Bachelors Degree in Marketing, Business or equivalent preferred. 
  • 3+ years in consumer-focused marketing, preferably with retail background. 
  • Marketing skills – copywriting, printing, production, media planning, clienteling, digital marketing
  • Proficiency in MS Microsoft Office (Excel, Word, PowerPoint, Access, Outlook), familiarity with social media. 
  • Fluent written and spoken English and language relevant to local market and core customers 

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.