Req ID:  3544

Hong Kong, China

Date:  26 May 2023

Assistant Manager, Digital Operations

Job Description

Strategy Development

  • To acquire every customer into digital and drive digital sales with innovations.
  • Divisions include Okinawa, Paris, Guam, Saipan, Australia, New Zealand.

Digital Operations 

  • Based on digital sales strategy, define target consumers & segmentation, optimize consumer journey and conversion strategy
  • Define E-merchandising strategy for all categories, optimize digital product offerings on digital sales platforms & via clientelling 
  • Lead and plan EC campaigns to drive conversion: Come up with campaign ideas; Strategically consolidate & communicate digital offers by creating campaign banners, pages, extra exposure; Work with performance marketing team & partnership team to drive traffic in 
  • Draw & analysis data from tracking tool, provide insights for business decisions & optimization
  • In platform search optimization to drive conversion & sales 
  • Work with CS manager to optimize customer journey landing to CS, in order to drive better conversion & grow private domain fans base
  • Private clientelling community: Strategically position category & offers based on different TAs, optimize community game mechanism, communication calendars & contents, drive for conversion
  • Platform development (e-shop, dotcom, private selling tool) with product owner & IT, including but not limited to: making requirement, demo, UAT, pre & post launch set up & operations
  • Share best practices among divisions, align business prioritizes and roadmap, drive for digital innovation to achieve digital sales goal


Key Requirements

  • Bachelor degree in Operations Management / Business/E-commerce preferred with good business acumen
  • 4+ years of solid e-commerce/digital experience, with proven organization and execution experience with internal/external parties preferred. 
  • Experience in ecommerce platforms or digital marketing is a plus    
  • Must be digital savvy with solid digital merchandising knowledge across different categories ideally 
  • Project Management: Manage project within timeline and agility to adapt into fast-changing digital industry, well organized
  • In-depth understanding in global e-commerce landscape, knowledge of PRC digital shopper
  • Experience of using tracking tool to track customer journey, strong data analytic & reporting skill
  • Excellent written and verbal communication skills within a cross-functional team 
  • Energetic self-starter and highly motivated with good visual & copy sense
  • Detail-oriented, with a high level of accuracy and ability to process and analyze data 
  • Strong problem-solving ability and able to manage multiple priorities
  • Strong interpersonal/influencing communication
  • Ability to work in a fast-paced and changing environment 
  • Proficiency in English and Chinese (Mandarin and/or Cantonese) is a must 

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.