Assistant Manager, Digital Operations

Job Description

Strategy Development

To acquire every customer into digital and drive digital sales with innovations.
Divisions include Okinawa, Paris, Guam, Saipan, Australia, New Zealand.

Digital Operations

Based on digital sales strategy, define target consumers & segmentation, optimize consumer journey and conversion strategy
Define E-merchandising strategy for all categories, optimize digital product offerings on digital sales platforms & via clientelling
Lead and plan EC campaigns to drive conversion: Come up with campaign ideas; Strategically consolidate & communicate digital offers by creating campaign banners, pages, extra exposure; Work with performance marketing team & partnership team to drive traffic in
Draw & analysis data from tracking tool, provide insights for business decisions & optimization
In platform search optimization to drive conversion & sales
Work with CS manager to optimize customer journey landing to CS, in order to drive better conversion & grow private domain fans base
Private clientelling community: Strategically position category & offers based on different TAs, optimize community game mechanism, communication calendars & contents, drive for conversion
Platform development (e-shop, dotcom, private selling tool) with product owner & IT, including but not limited to: making requirement, demo, UAT, pre & post launch set up & operations
Share best practices among divisions, align business prioritizes and roadmap, drive for digital innovation to achieve digital sales goal

Key Requirements

Bachelor degree in Operations Management / Business/E-commerce preferred with good business acumen
4+ years of solid e-commerce/digital experience, with proven organization and execution experience with internal/external parties preferred.
Experience in ecommerce platforms or digital marketing is a plus
Must be digital savvy with solid digital merchandising knowledge across different categories ideally
Project Management: Manage project within timeline and agility to adapt into fast-changing digital industry, well organized
In-depth understanding in global e-commerce landscape, knowledge of PRC digital shopper
Experience of using tracking tool to track customer journey, strong data analytic & reporting skill
Excellent written and verbal communication skills within a cross-functional team
Energetic self-starter and highly motivated with good visual & copy sense
Detail-oriented, with a high level of accuracy and ability to process and analyze data
Strong problem-solving ability and able to manage multiple priorities
Strong interpersonal/influencing communication
Ability to work in a fast-paced and changing environment
Proficiency in English and Chinese (Mandarin and/or Cantonese) is a must

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.

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