Req ID:  3084

Hong Kong, China

Date:  23 May 2023

Assistant Manager, Customer Journey

Job Description


This role will be mainly focusing on the end-to-end process of customer journey and lifecycle management encompassing customer program and campaign design, set-up, reporting & analysis. 

  • Responsible for on-going CRM campaigns (Activation, reactivation, nurture, upsell etc), from working with Head of Member operations to plan, build and execute and reporting.
  • Responsible for scheduling, testing and deployment of all omni channel campaigns, ensure all relevant tracking measures are implemented
  • Creating member journey templates and collate promotions and offers from Divisions 
  • Configure omni channel marketing communication based on the customer journey in the marketing automation tools
  • To help develop and implement customer modelling to enhance customer journey and lifecycle management 
  • Create Reports and analysis to measure campaign & offer effectiveness and help enhancement 


Key Requirements

  • Degree holder in Marketing, Minimum 3-4 years of experience in working with customer segmentation, email platform
  • Experience in stakeholders, campaign & promotions management 
  • Strong analytical sense, attentive to details and good interpersonal skills
  • CRM experience

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.