Assistant Manager, Customer Journey

Job Description

Responsibilities

This role will be mainly focusing on the end-to-end process of customer journey and lifecycle management encompassing customer program and campaign design, set-up, reporting & analysis.

Responsible for on-going CRM campaigns (Activation, reactivation, nurture, upsell etc), from working with Head of Member operations to plan, build and execute and reporting.
Responsible for scheduling, testing and deployment of all omni channel campaigns, ensure all relevant tracking measures are implemented
Creating member journey templates and collate promotions and offers from Divisions
Configure omni channel marketing communication based on the customer journey in the marketing automation tools
To help develop and implement customer modelling to enhance customer journey and lifecycle management
Create Reports and analysis to measure campaign & offer effectiveness and help enhancement

Key Requirements

Degree holder in Marketing, Minimum 3-4 years of experience in working with customer segmentation, email platform
Experience in stakeholders, campaign & promotions management
Strong analytical sense, attentive to details and good interpersonal skills
CRM experience

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.

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