Req ID:  3086

Hong Kong, China

Date:  09-Jan-2023

Assistant Manager, Brand Partnerships

Job Description

Support and drive the DFS marketing strategy to engage with our brands on unique activations and events.

Key Responsibilities

  • Proactively communicate the DFS brand message and marketing strategy to the brands 
  • Support the development of innovative, holistic initiatives with the brands to leverage the DFS brand positioning: Partner with the merchants and brands to develop marketing solutions that are relevant to our consumers and support sales 
  • Establish good working relationships with the DFS merchants and marketing teams of our brands 
  • Deliver marketing solutions through project management of the entire campaign cycle – working with the relevant parties (global Centers of Excellence, merchants, regional marketing teams, brand counterparts) in line with DFS brand guidelines 
  • Analyze campaign results and develop reporting / feedback loop with the merchants and brands 
  • Manage content transfer on a regular basis with the brands 
  • Team-up with all marketing team members to support the implementation of seasonal and ad-hoc DFS marketing initiatives 
  • Manage brand calendar of unique clienteling events, from proposal and ideation to execution
  • Assist in the ideation and execution of key DFS eventing moments
  • Liaise with external agencies on conceptualization and execution

Key Requirements

Key Requirements

  • Proven experience in marketing and event management
  • Basic knowledge in key facets of marketing 
  • Proven experience in building and maintaining sensitive relationships 
  • At least 3 years of marketing experience 
  • Bachelor degree or equivalent 
  • Experience in working in a fast-moving entrepreneurial environment 
  • Strategic, innovative: ability to think holistically in partnering with the brands in terms of all facets of marketing activities 
  • Strong communication skills and ability to establish close relationships with internal and external stakeholders 
  • Ability to establish credibility and trust 
  • Ability to manage multiple projects in a fast-paced, deadline-driven environment 
  • Ability to react on specific brand needs 
  • Experience with negotiation, both internal and external 
  • Ability to deftly manage multiple internal and external stakeholders
  • Exacting attention to detail  with hands on mentality

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.