Req ID:  2392


Date:  25 May 2023

Agile Coach

Job Description

At DFS, Technology is at the heart of everything we do, and DFS Technology’s mission is to transform experiences, enable a step change in performance, and play a pioneering role in reimagining luxury travel retail. DFS Technology is undergoing a significant transformation to modernize ways of working, deploy modular tech architectures/platforms, drive automation, digitize employee and customer experiences and deliver insights from DFS’ data.

As part of the Technology Transformation & Delivery team, the Agile Coach will serve as an evangelist and accelerator for the adoption of agile ways of working within DFS. The candidate will provide training and coaching to build teams’ maturity in agile approaches, measure progress to overcome obstacles and drive continuous improvement, and champion an agile mindset to stakeholders.  
If you are passionate about travel luxury retail and are a self-motivated go-getter well-versed with technology with a “can do” spirit, we are looking for you!




  • Develop, deliver, and/or coordinate with external partners to provide training and workshops on agile frameworks (e.g., Scrum, Kanban, LeSS, SaFe Framework) and practices (e.g., conducting daily stand-ups, retrospectives, backlog management). 
  • Assess and enhance team agility and maturity by developing coaching plans and conducting maturity assessments. 
  • Coach individuals and teams (including scrum masters and product owners) to facilitate adoption and improvement in agile methodologies and principles. 
  • Establish and ensure the adoption of standards, ceremonies, and best practices for agile ways of working.
  • Provide guidance and facilitate sprint and release planning sessions and other agile ceremonies as needed.
  • Challenge existing workflows and processes and remove impediments to agile teams’ success.
  • Facilitate the organization’s transition to a continuous delivery model and adoption of an agile mindset across stakeholders.
  • Monitor and communicate progress of agile teams’ key metrics (e.g., OKRs and KPIs) to stakeholders.
  • Track metrics to surface potential problems and assist teams in resolving them.
  • Champion agile approaches, drive awareness of the agile transformation with the Business Agility Program and gain stakeholder buy-in to expand adoption and support agile approaches.
  • Keep up to date with corporate policies, practices, and industry trends concerning agile. 
  • Participate in the identification, collection, and reporting of agile practice metrics and measurements to track progress.
  • Assist with establishing communities of practice and developing a culture of continuous improvement across teams.


Key Requirements


  • Bachelor's degree
  • At least 5 years of experience working in an agile delivery environment
  • At least 3 years of experience working as an agile coach, scrum master, or equivalent
  • Agile certifications (e.g. ICAgile, Scrum)
  • Deep expertise in agile methodologies, frameworks, and practices.
  • Experience coaching and mentoring individuals and teams and facilitating training sessions. 
  • Demonstrated ability to influence change and resolve conflict at the leadership and team level. 
  • Strong problem-solving skills that can be applied to resolve complex business and technical challenges. 
  • Experience developing and tracking metrics and using them to make data-driven decisions.
  • Demonstrated ability to communicate complex technical information in a condensed manner to various stakeholders verbally and in writing.
  • Familiarity with agile planning tools (e.g., Jira, Confluence).
  • Adaptability and a willingness to learn new skills, technologies, and frameworks. 
  • Ability to communicate effectively with internal as well as external groups at varying levels of business and technical knowledge


 This role can be based in Singapore or Hong Kong; occasional travel may be required.

DFS is an equal opportunity employer. It is the Company’s policy and practice to employ, promote and treat all employees and applicants on the basis of merit, qualifications and competency and to provide all employees with a workplace that is free of discrimination. Employment decisions are based on qualifications such as education, work experience and talent, and are made without regard to race, color, gender, religion, age, national origin, marital status, sexual orientation, disability or any other basis protected by law.