Assistant Manager, Digital Analytics - DFS9112879 in Hong Kong at DFS

投稿された日付 1/17/2021



As Assistant Manager of Digital Analytics, you will be responsible for analyzing and reporting on the effectiveness of our media investment, e-commerce sales, digital partnerships and more. Success for this position is measured by the ability to ensure flawless execution, deliver reporting in a timely fashion, maintain and assure the accuracy and consistency of site data and lead in data innovation. An ideal candidate must have experience working with web analytic suites (Google 360 a must, Adobe a plus), media analytics (DoubleClick – DRM, DCM, DBM and DS3), presentation technologies (Tableau, Domo or any other data visualization tool) and be proficient in driving insights from large complex data sets. Experience with DMP technologies is a plus. You have demonstrable experience measuring marketing performance and sharing actionable insights. We are looking for self-starters who can work in a rapidly changing industry, tolerate ambiguity, and demonstrate problem-solving leadership with limited oversight.

Key Responsibilities:
Lead the digital analytics strategy implementation:
• Design customer journey data collection specifications for web, mobile, apps, etc
• Coordinate tagging for new site content and functionality, tracking parameter implementations
• Continuously propose tagging improvement and optimization post implementation, work with vendors and internal teams to create the best of breed digital analytics
• Check data integrity and report data issues to technical teams regularly Create clear, actionable reports/dashboards/presentations based on data assets built & data visualization:
• Directly influence project outcomes by getting hands-on with large datasets to set templates, standards and norms for teams to follow meaning wrangle data in multiple formats from a variety of systems, this includes extracting, sorting, merging, aggregating, filtering large datasets (over 10 million rows)
• Engage with various teams to produce enhance prototype reports and data visualization to answer new business questions using any tools at your disposal
• Advise content and development team to optimize SEO results
• Analyze customer data and generate reports/presentations that provide actionable insights and identify growth opportunities in user experience, campaign management and customer sales cycle
• Propose and lead initiatives around improvement of ROI and consumer base reporting and automation by measuring success both quantitatively and qualitatively for all campaign initiatives, with a preference to automate and standardize ROI reporting across the department Manager & Maintain Vendors & Tools
• Become a reliable expert on our internal data tools and data assets
• Coordinate tagging for new site content and functionality, tracking parameter implementations
• Day-to-day management of program to ensure tracking, reporting and analytics are functioning optimally including tag management, QR codes and related vendors

Key Requirements:

• Bachelor or equivalent required
• At least 3 years relevant working experience in digital marketing, including a thorough understanding of SEM, SEO, ad exchanges, e-commerce and digital trends
• Ability to code Python is a plus
• Must be Google 360 certified. Fully versed in data and reporting from DoubleClick systems – DRM, DCM, DBM and DS3
• Experience in BI/dashboard tools, SQL, statistics, e-commerce and customer behavior analysis
• Fluency in using PowerBI or excel/SQL for data manipulation, analysis, charting, and automation
• Be comfortable in situations where asked to participate in ways to innovate creation of new data sets
• Strong attention to detail and ability to prioritize tasks, multitask and manage time effectively