Senior Marketing Manager - DFS3811348 in Sydney at DFS

Date Posted: 3/28/2021

Job Snapshot

Job Description

• Prioritize and activate company global activity calendar, while developing and implementing division strategy tailored to division’s customer profile and supportive to division’s business objectives.
• Work closely with Division Team and Marketing Centers of Excellence to drive One Marketing strategy.
• Responsible for developing retail activation and lead the division Consumer Marketing team to execute them with world-class standards, in a timely and efficient manner, and with a solid business KPI.
• Plan effective communication strategies to target independent travellers, to create brand and campaign awareness, and to drive traffic.
• Act as marketing leader in division who engages Division Operations, VM, Travel Industry Marketing team with company global activity calendar, as well as division marketing strategy. Act as a guardian of brand DFS, corporate guidelines and process in division.
• Build division marketing budget plan that ties to global marketing priorities as well as division business objectives. Ensure finance process is in compliance with company audit and procurement policies.
• Develop and maintain relationship effectively with internal/external business partners to achieve synergy and resources efficiency
• Evaluate campaigns by tracking results, capturing high quality campaign images and videos, identifying learnings and opportunities for future implementations

Key Responsibilities:

• Fluent written and spoken English and Mandarin mandatory essential
• Effective executive presentation skills with comfort and experience in communicating with executive management at all levels of the organization.
• Proven experience in managing multiple projects and priorities with limited direct supervision.
• Experience and comfort in a multicultural environment with regionally-distributed/multi-location teams a strong advantage.
• Strong interpersonal skills. Effective listening and influencing skills in a culturally diverse, team-based environment.
• Project management skills. An ability to develop, define, and implement processes necessary to get things done; knows how to organize people and activities; and can identify opportunities for synergy and integration.
• Demonstrated ability to manage multiple projects in parallel to accomplish goals.
• Proven ability to get things done and influence decisions both through formal channels and informal networks within a large, global organization. Able to identify, balance and address the interests and priorities of multiple groups of stakeholders.
• Strong organization skills, attention to detail and accuracy.
• Able to work under stringent deadlines and high pressure; able to prioritize a heavy workload with multiple deadlines.
• Ability to maintain a professional demeanor, working gracefully with others even when under pressure
• Strong analytical and problem solving skills; ability to work with complex issues and use logic and methods to solve difficult problems with effective solutions. Comfortable with quantitative analysis; experience creating/managing budget and KPI data; inclined to use fact- and data-based support to present plans, recommendations, and decisions.
• Occasional international/regional travel required to attend meetings or to support marketing initiatives and project implementation.

Key Requirements:

• BA in Business, Marketing or Commerce, MBA is a plus.
• 8+ years in consumer-focused marketing area: Fashion, FMCG, Beauty, Retail or Luxury industry.
• Excellent communication skills in English and Mandarin.
• Possess sound knowledge of marketing practices, concepts and reach to FIT markets.
• Good knowledge of Travel Retail Industry.
• Demonstrate excellent organizational and interpersonal skills, and able to deliver results.
• Strong leadership skills, sharp, independent, and initiatives, able to seize opportunities and take action.
• Proficiency in MS Microsoft Office (Excel, Word, PowerPoint, Access, Outlook), familiarity with social media.