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Regional Merchandise Manager, Fashion, Asia South - DFS5211256 in Singapore at DFS

Date Posted: 4/24/2019

Job Snapshot

Job Description

The Regional Merchandise Manager (RMM), reports directly to the Regional Merchandise Director. The RMM is primarily responsible for proposing, developing and maintaining localized efficiency, relevancy and products for their division location within the DFS Global Vision and Strategy. They work in partnership with the global merchants and stores to deliver the strongest product assortment, category product knowledge and effective promotional and marketing execution for their locations. The RMM is accountable for maximizing Sales and Gross Margin (GM $), conversion of aged inventory, optimization of clearance, store renovations, building vendor relationships and effective communication both within the division/group and with the Global Merchandising team.

Key Responsibilities:
Strategy Development
• Build Regional and category strategy with the Team
• Assess competitive landscape
• Acquire knowledge on the customers and feedbacks
• Evaluate, react, change strategy proactively aligning with Global Merchandising team
• Own competitive strategy, assortments, promotions, pricing, seasonal conversion, etc Strategy Execution
• RMM who is on location to visit the stores every day
• Shares the global strategy with the stores
• Promotional execution
• Manage floor space and productivity
• Provide direction to stores on visual presentation and merchandise presentation standards.
• Input on Presentation Stock (PS) and implements Plan-o-grams
• Communicate inventory issues to Planner/R&A that impact ability to execute strategy
• Organize and provide product knowledge training Category Management
• Drive Sales and Spending
• Maximize GM
• Manage conversions and Aged Inventory/and delisted (D) skus
• Maximize Key Drivers
• Rationalization of Store Profiles and Brand assortments
• Coordinate and execute pop-ups and experiential zones Store Renovations
• Link to the Global Merchandising Team for merchandising decisions
• Provide input to strategy and business plan for new locations in view of customer profiles
• Build an optimized swing plan for each location and be the liaison with the operation team Communication
• Manage communications from PSM’s and Sales Associates to Global Merchants
• Maintain frequent communication with: - Each department of the respective category within the Region - Global Planning, Merchandising, R&A, GMO and Category Marketing Teams
• Assume role as Division authority and advocate
• Key contact for the airport authority and meet regularly to update on strategy, promotional activity and key business learning’s as well as work closely with them on joint marketing objectives Vendor Relationships Plan vendor visits and manage relationships and communication Brand Management
• Negotiate payroll staffing rates
• Brand Liaison
• Negotiate revenue generating transparency contracts
• Negotiate local promotional support People Development
• Support staff development
• Apprentice to Master
• Build and develop subject matter expertise among regional teams
• Support Business Improvement Initiatives Division Initiatives Execution
• Loyal T
• Facilitate marketing in home country
• Major Division Events – i.e. Chinese New Year/Oshogatsu /Golden Week/OBON / Global Marketing

Key Requirements:
Educational Requirements:
• Undergraduate degree or equivalent or an equivalent combination of education and experience sufficient to successfully perform the essential functions of the job. Work Experience:
• 5 years of retail operations or merchandising experience with undergraduate degree preferred.
• Regional and market leadership experience with merchandising and financial accountability.
• Buying and inventory management experience. Equipment/Tools:
• PC experience with Microsoft office software such as Excel, Word, PowerPoint and Outlook preferred.